Schwarzkopf one of the top three hair cosmetic brands in the world chooses the bluepill GROUP to design, develop and launch a Global YouTube Custom Channel Gadget.
The bluepill GROUP was the Partner selected to support Schwarzkopf in its digital transformation, designing and developing a Global YouTube Custom Channel Gadget based on a bluepill Group property Video CMS Vidrag.
Vidrag a drag and drop Video CMS increases the productivity of Video asset management in a Global Organisation with many different markets and helps Schwarzkopf to reach with localised content the needs of different target markets around the world.
Gadgets are the highest level of brand customization for a YouTube channel that a brand can achieve. A Gadget is similar to a web site (or application) and represents a rich media web experience offering deeper, more engaging functionality for users without the limitations and potentially conflicting issues of a an ordinary Brand Channel.