The Henkel Laundry detergent brand Perwoll, also known in international markets as Perlana, Perlan, Mir, Persil and Laska, launches a new YouTube Custom Gadget.
Henkel Laundry choose the bluepill GROUP to develop and launch a Global Perwoll YouTube Custom Channel Gadget to support a Viral Campaign called Renew Plus.
Based on its property Video Content management system Vidrag the bluepill GROUP developed a fully customised Perwoll YouTube Gadget. The Custom Perwoll Gadget is based on the Vidrag system that allows Perwoll to increases the productivity of Video asset management in their Global Organisation with many different markets and facilitates to reach with localised content the needs of different target markets around the world.
Gadgets are the highest level of brand customization for a YouTube channel that a brand can achieve. A Gadget is similar to web site (or application) and represents a rich media web experience offering deeper, more engaging functionality for users without the limitations and potentially conflicting issues of an ordinary Brand Channel. Vidrag can further be deployed to manage an independent Video Hub that works seamlessly with YouTube.